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Description
Selling to the AffluentIn this classic of marketing literature, best selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot buttons" of the affluent, and sell to extremely successful people. He provides insights into different affluent groups including: Business owners Sales professionals Women Asian Americans Retired millionaires
In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot buttons" of the affluent, and sell to extremely successful people.
He provides insights into different affluent groups including:
- Business owners
- Sales professionals
- Women
- Asian Americans
- Retired millionaires
Stanley also discusses how to sell both tangible products, such as luxury cars and real estate, as well as intangibles, such as financial services. Selling to the Affluent is the most authoritative and comprehensive guide available for selling products and services to the affluent market.
Binding Type: Paperback
Publisher: McGraw-Hill Education
Published: 08/22/1997
ISBN: 9780070610491
Pages: 496
Weight: 1.50lbs
Size: 8.90h x 6.00w x 1.10d
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4.3 ★★★★★
Based on 2465 reviews
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Product Reviews
★★★★★ 5
LOVE THEM!!! SAVED MY NECK!!!
Color: White, Size: Queen (Pack of 2)
Hallelujah!!! After spending so much money on pillows that didn't work for my aching neck and shoulders, I finally found pillows that works for me and I am SOOOOOO excited. I had my 1st night of comfortable sleeping after years of restless, painful nights. These pillows are the BOMB! I kid you not. I have spent hundreds of dollars on pillow to no avail. I mean, the expensive hotel pillows that were suppose to make you feel as if you're sleeping on clouds made my neck stiff and painful. Let's not talk about that "infamous pillow: advertised on the infomercial that was suppose to be the #1 pillow to fight against neck and back pain. Shhhh, we won't say the name but uh....TRASH. Ok, I'm back. Lost it there for a moment thinking of all the money I wasted on all those pillows that claimed to be "THE PILLOW." LOL..what a joke. So, anyway back to what I was saying about this pillow beauty. The very 1st night I slept on it, I'll admit I was skeptical when I laid down. Scared I was going to wake up with a sore neck and headache to go along with it. I tore the package open, let the pillow inflate, fluffed them with my hands and allowed them to sit for a few hours. I didn't wait the allotted time suggested because I was too anxious to try them and it was almost my bed time. So, excitedly I jumped in bed, laid my head down on the pillow and immediately thought, "oh no, these are too soft. This will not work." I just knew I would wake up to a sore neck. Cautiously, I laid down and waited to drift off, dreading waking up the next morning with a stiffer. (LOL) To my surprise I actually slept all night too. I usually would wake up like a thousand times fighting with repositioning the pillow to find my comfort zone. WOW, not that night. I slept like a baby and wait for it.....I woke up the next morning with NO PAIN! Hallelujah! I couldn't believe it. I was literally pain free in my neck and did not have a headache from the strain on my neck, shoulders and back. Man, is this really happening, I asked myself. This just can't be real. Wake, wake girl. You are dreaming. But nope. I was fully awake and with a pain free neck and shoulders. I jumped up and started getting ready for my day. I finally found the pillow that I wish I had found years ago. Could have saved so much $ from going down the drain. I am SO thankful to all the reviews that I read that shared their positive experience and encouraged me to purchase for myself. I am SOOOO GLAD I took a chance and brought these little beauties. They saved my neck and my sanity. Thank you EIUE Hotel Collection for inventing the pillow that is reasonably priced and that does the job it's intended to do. Allow people to have a good nights rest WITHOUT neck, shoulder and back pain. Your Rock! This is a real review and I am a real person.
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Reviewed in the United States on February 15, 2025
★★★★★ 3
Flat
Color: White, Size: Queen (Pack of 2)
They are long pillows but definitely flat, I tried and tried to fluff them up and they are about like the $3 Walmart pillows. I will be returning these
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 28, 2026
★★★★★ 5
Holy Wow!
Color: White, Size: Queen (Pack of 2)
These pillows are so fluffy and material is really soft. They came vacuumed packed. I thought well this will be a return for sure. Followed the directions and placed them in my dryer for 15 minutes. Could not believe how big and fluffy they were. My company always ask for the link and I have ordered them for family members and for myself 4 times. Mine I’ve had over a year and have kept their shape and fluffiness. If you like a fluffy pillow…this is the one. They are the best!!!
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Reviewed in the United States on May 7, 2026
★★★★★ 5
Comfortable and good quality
Color: White, Size: Queen (Pack of 2)
So comfortable! We stayed at an Airbnb that used these pillows and went home and ordered some! These are similar to another more expensive pillow I’ve used but way better price. The filling feels nice and they don’t go flat or get lumpy so far.
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Reviewed in the United States on May 16, 2026
★★★★★ 5
Great pillows
Model: Soft-2PK, Size: Queen
Very soft, very comfortable & supportive. Love these pillows!
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Reviewed in the United States on May 24, 2026
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