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Description
What Clients Love: A Field Guide to Growing Your BusinessHarry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez Dress Julia Roberts. Why, one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.Binding Type: Paperback
Publisher: Business Plus
Published: 06/10/2010
ISBN: 9780446556026
Pages: 282
Weight: 0.50lbs
Size: 7.40h x 4.90w x 0.90d
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4.2 ★★★★★
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Product Reviews
★★★★★ 5
Quality. I like it
Color: Two Tone Green
Great
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Reviewed in the United States on April 20, 2026
★★★★★ 5
A nice, comfortable t-shirt with a bit higher moc neck
Size: Small, Color: White
I wear tee shirts a lot, but, because I need something a little warmer at times I wondered if such a thing as a moc-neck tee existed. This shirt is soft and comfortable, not tight but more tee shirt- like in fit.
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Reviewed in the United States on January 7, 2026
★★★★★ 5
Great quality
Size: Small, Color: Dark Grey Long Sleeve
Fast, and exactly as described.
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Reviewed in the United States on May 7, 2026
★★★★★ 4
Wash before wearing — the dye will run
Size: Small, Color: Royal Blue
Make sure you wash this shirt before wearing. Maybe even two washes. The color WILL run and dye your skin. (I was impatient and wore it before washing and ended up with a blue torso)
Otherwise, it fits well. I’d put it as a regular fit rather than a slim fit. Very soft, albeit synthetic, material.
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Reviewed in the United States on March 21, 2026
★★★★★ 5
Black
Size: Medium, Color: Black
Fit well
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Reviewed in the United States on April 5, 2026