Dataclysm: Love, Sex, Race, and Identity--What Our Online Lives Tell Us about Our Offline Selves
SKU: 69359179949

Dataclysm: Love, Sex, Race, and Identity--What Our Online Lives Tell Us about Our Offline Selves

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Dataclysm: Love, Sex, Race, and Identity--What Our Online Lives Tell Us about Our Offline SelvesA New York Times Bestseller An audacious, irreverent investigation of human behavior and a first look at a revolution in the making Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don't need. In Dataclysm, Christian Rudder uses it to show us who we truly are. For centuries, we've relied on polling or small scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives

A New York Times Bestseller

An audacious, irreverent investigation of human behavior--and a first look at a revolution in the making

Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don't need. In Dataclysm, Christian Rudder uses it to show us who we truly are.

For centuries, we've relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers.

In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person's sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America's most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don't think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible.

Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves--a brilliant alchemy, in which math is made human and numbers become the narrative of our time.

From the Hardcover edition.

Binding Type: Paperback
Publisher: Broadway Books
Published: 09/08/2015
ISBN: 9780385347396
Pages: 320
Weight: 0.80lbs
Size: 8.00h x 5.10w x 1.00d

Review Citations: New York Times Book Review 10/04/2015 pg. 28
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SKU: 69359179949

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Priscilla Hunt
Battle Creek, US
★★★★★ 5
Great idea, great product
Color: Black/Black
I’ve been using this electric salt and pepper grinder set for a few weeks now and it’s one of those kitchen upgrades you don’t realize you needed until you have it. the top refill design makes it quick and easy to fill with course salt or peppercorns. It holds a good amount so youre not constantly refilling it I really appreciate that these grinders are rechargeable, and therefore a little more eco friendly. The battery life has been solid so far, and I haven’t had to worry about it dying mid-meal. Using it is super simple, It’s truly one-hand, one-button operation, which makes a big difference when you’re cooking. You can grind seasoning while stirring or holding a pan with your other hand. There’s also an LED light that turns on while grinding, so you can actually see how much seasoning you’re adding—small detail, but surprisingly helpful. There’s a small dial underneath that adjusts the grind size from course to fine. and the salt and pepper come out in a really uniform, consistent grind. Overall, the pros—easy refilling, rechargeable design, adjustable grind size, uniform results, —definitely outweigh the cons. It’s a practical, stylish upgrade that makes everyday cooking feel just a little easier and more polished.
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Reviewed in the United States on April 2, 2026
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Frank Clarke
Omaha, US
★★★★★ 5
Great Quality, Easy to Use, and Looks Sharp on the Counter
Color: Black/Black, Color: Black/Black
I’ve been using this electronic salt and pepper grinder set for a bit now, and I’m honestly really impressed. First off, the one-handed operation is a game changer. Just press the button and you’re good to go—super convenient when you’re cooking and juggling multiple things. The grind is consistent, and the adjustable coarseness actually works well (not just a gimmick like some others I’ve tried). The build quality feels solid, and I like the clear chamber so you can easily see when you’re running low. The LED light is a nice touch too—it’s subtle but helpful, especially when cooking in lower lighting. Aesthetically, they look clean and modern. The black finish with the matching base makes them look great sitting on the counter instead of having to hide them away. Battery life has been good so far, and refilling is straightforward without making a mess. Overall, these are a big upgrade from manual grinders—more convenient, better control, and they look great. Definitely recommend if you cook regularly or just want something a little nicer in your kitchen setup.
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Reviewed in the United States on April 11, 2026
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Simon McDonald
Cuba, US
★★★★★ 5
Handy Purchase
Color: Black/Black, Color: Black/Black
great set of grinders. has a light as you use it, charges fast, easy to refull, efficiency at max.
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Reviewed in the United States on June 6, 2026
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Michael wineke
Los Angeles, US
★★★★★ 4
A very good option if manual grinders are problematic
Color: Black/Black
These work well, though I haven’t had them long enough to vouch for charge duration. They are well thought out devices, with an actual light shining from the bottom to help gauge the amount of salt and pepper, even in lo light. :D I haven’t not altered the grind size, so I can’t speak to that either. Grind speed is as good as many hand grinders, so it’s a delight specifically when grinding a lot (salt for Margarita glass edges!). The price was good, and meets my expectations.
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Reviewed in the United States on May 28, 2026
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Joyce Price
Battle Creek, US
★★★★★ 5
Easy, peasy rechargeable salt and pepper set!
Color: Black/Black
This salt a d pepper pair make a great gift or just for you! Esay to fill, adjustable and the set looks great on table or counter. I love these easy to fill, use and recharge!!!
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Reviewed in the United States on May 31, 2026

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