Amida Digitrend Manual Wind Driver's Watch Jump Hour LRD display rare 1970s
SKU: 62840530068

Amida Digitrend Manual Wind Driver's Watch Jump Hour LRD display rare 1970s

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Description

Amida Digitrend Manual Wind Driver's Watch Jump Hour LRD display rare 1970sAmida Digitrend Manual Wind Driver's Watch (1970s) A Futuristic Relic of Retro Horology A curious and captivating artifact of 1970s ingenuity, the Amida Digitrend Drivers Watch captures the essence of experimental design and space age futurism with unapologetic flair. Born in an era when horological houses dared to reimagine time display itself, this rare jump hour marvel stands apart as both a clever optical illusion and a statement of bold design.

Amida Digitrend Manual Wind Driver's Watch (1970s) – A Futuristic Relic of Retro Horology

A curious and captivating artifact of 1970s ingenuity, the Amida Digitrend Driver’s Watch captures the essence of experimental design and space-age futurism with unapologetic flair. Born in an era when horological houses dared to reimagine time display itself, this rare jump hour marvel stands apart as both a clever optical illusion and a statement of bold design.

Optical Innovation – The Light Reflective Display (LRD)

At the heart of the Amida Digitrend lies its most whimsical innovation: the patented Light Reflective Display (LRD). Conceived as a cost-effective counterpoint to the LED craze of the era, the LRD ingeniously uses mirrored prisms to refract horizontally mounted jump hour discs into a vertical reading format. Time appears to float, cleanly legible at a 90-degree angle—a practical driver’s aid and a visual spectacle in its own right.

What you see is not what you get; the movement rests flat in the case, but the digits beam upward, defying the logic of traditional watchmaking with optical trickery worthy of science fiction.

Raw Mechanical Character – The MBWC One-Jewel Caliber

Inside ticks a humble yet charming MBWC (Michael Berger Watch Company) one-jewel pin lever movement. Designed for affordability rather than finesse, this mechanical heart is simplistic yet surprisingly reliable. Each winding is a small ritual of retro mechanical engagement, reaffirming the watch’s analogue soul in a world that was rapidly shifting toward digital coldness.

And while the movement may lack the pedigree of haute horlogerie, its authenticity lies in its honesty—no-frills mechanics delivering the quirky promise of a futuristic experience.

Form Meets Funk – Brutalist Steel Case and Bracelet

Encased in a sharply angular base metal body measuring 40mm by 37mm, the watch embraces the brutalist lines and forward-leaning ergonomics of 1970s industrial design. The integrated full-length steel bracelet completes the look—chunky, utilitarian, and undeniably of its time. Despite its affordable origins, the case has aged remarkably well, retaining a crisp geometry that enhances the bold silhouette.

This is not a watch for the understated. It’s a conversation starter, a collector’s delight, and a wearable time capsule from the peak of retro-futurist optimism.

A Cult Icon – Collectible and Rare

Originally showcased at Basel Fair 1976, the Amida Digitrend was a direct response to the prohibitively expensive digital driver’s watches like the Girard-Perregaux Casquette and Bulova Computron. Amida offered something equally eye-catching at a fraction of the cost. Though it was never a mainstream success, the Digitrend has since achieved cult status among collectors, praised for its unorthodox design and underdog narrative.

Rarely seen in such preserved condition, and with its optical system still performing its magic, this example embodies the best of the genre—a genuine relic from an era that wasn’t afraid to dream differently.

Specifications:

  • Model: Amida Digitrend LRD Driver’s Watch

  • Year: Circa 1976

  • Movement: MBWC Manual Wind, One-Jewel Pin Lever

  • Display: Jump Hour with Light Reflective Display (LRD)

  • Case Material: Base metal

  • Case Size: 40mm x 37mm

  • Bracelet: Integrated full-length steel bracelet

  • Crystal: Acrylic

  • Condition: Very Good – crisp case lines, functional LRD, reliable movement

Why This Watch?

The Amida Digitrend isn’t just a wristwatch—it’s a window into a moment when watchmakers dared to think sideways, literally. It may not boast gold or gems, but it offers something arguably rarer.

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SKU: 62840530068

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Marcie Greer
Massapequa, US
★★★★★ 5
Very durable!
Color: Cherries
Pups love it.
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Reviewed in the United States on May 30, 2026
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Mrs. H.
Lexington, US
★★★★★ 3
Came apart.
Color: Cherries
We were playing with it and the green part pulled off of the red part. I'm pretty sure that is not supposed to happen. I took the green part away from the dog because that part is too small for my pup to play with. But we continue to play with the red part. My dog likes the texture and the bounciness.
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Reviewed in the United States on February 26, 2026
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Navigator65
Omaha, US
★★★★★ 1
Caution - handle comes off!
Color: Cherries
I really liked this toy when I opened package--our dog liked as well! Until a short time ago when I saw her chewing on the green "stem"! The stem had come apart from the main cherries. This is a small enough part that I think she or any bigger dog could choke on. Our dog is a small lab. Would not recommend buying.
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Reviewed in the United States on February 23, 2026
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Amazon Customer
Port Orchard, US
★★★★★ 5
Sturdy
Color: Bear
Good for dogs that like to chew. Smells like blue raspberry and I was not expecting that
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Reviewed in the United States on June 5, 2026
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Sara Knickmeier
Port Orchard, US
★★★★★ 5
Must buy!
Color: Grape
My dogs love this and so do I. It really smells like “fun grape” like a fun smelling marker. It’s gentle for their teeth and durable! They are both interested in it and take turns using it, pretty awesome!
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Reviewed in the United States on June 6, 2026

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