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Description
Reset: Business and Society in the New Social LandscapeAs consumers, our access to and appetite for information about what and how we buy continues to grow. Powered by social media, we scrutinize the companies behind familiar products and are disappointed when their actions do not meet our expectations. With citizens acting as 24 7 auditors of corporate behavior, one formerly trusted company after another has had their business disrupted with astonishing velocity. Control of the corporate narrative has
As consumers, our access to--and appetite for--information about what and how we buy continues to grow. Powered by social media, we scrutinize the companies behind familiar products and are disappointed when their actions do not meet our expectations. With citizens acting as 24/7 auditors of corporate behavior, one formerly trusted company after another has had their business disrupted with astonishing velocity. Control of the corporate narrative has shifted to engaged stakeholders in the new social landscape, requiring a radical change to company practices. James Rubin and Barie Carmichael provide a strategic roadmap for businesses to navigate the new era, rebuild trust, and find their voice. Reset traces the global decline of trust in business at the same time that the public's expectations for business's role in society are rising. Today, businesses must bridge this widening gap, which requires strategic solutions anchored in a critical outside-in understanding of the stakeholder footprint of the business model. C-suite executives who proactively mitigate the negative social impacts inherent in their business models, strategies, and operations can find win-win solutions that not only benefit both their business and society, but also enable sustainable growth in the challenging new social landscape. Rubin and Carmichael offer case studies of reputations lost and found, suggesting fundamental strategies to mitigate risk and build the corporate brand. Reset is an essential guide to navigating the pitfalls and taking advantage of the opportunities of the reset.Binding Type: Hardcover
Publisher: Columbia Business School Publishing
Published: 01/09/2018
ISBN: 9780231178242
Pages: 272
Weight: 0.95lbs
Size: 8.60h x 5.80w x 1.10d
Review Citations: Booklist 01/01/2018 pg. 25
Choice 07/01/2018
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4.4 ★★★★★
Based on 1739 reviews
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Product Reviews
★★★★★ 1
Must have prior knowlege
Format: Paperback
After reading the reviews, it seemed like this was the perfect book to start learning about software engineering. Unfortunately, it is not. it assumes some program knowledge. I downloaded and installed Visual Studio Code, Ubuntu, and Docker Desktop. On page 22, it says to use the docker build command. I did, and I got a file or folder not found error. I've spent 4 hours searching the internet for an answer to this. I cant find it. This book is supposed to be written for absolute beginners. Apparently, it is not, as I, a beginner, am stuck 22 pages into it...
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Reviewed in the United States on October 7, 2023
★★★★★ 5
My new best friend
Format: Paperback
I feel ashamed holding this book in my hand wherever I go. I use a bag now to hide it. This is true that coding is on computer, but when you memorize the basics you waste less time googling.
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Reviewed in the United States on March 27, 2026
★★★★★ 5
Good read
Format: Paperback
Very good book easy to read and follow
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Reviewed in the United States on January 22, 2026
★★★★★ 4
Another quality Quick Start book
Format: Paperback
Haven't gotten that far into the book yet, but so far the material is good.
IMO, the book would be far better if it had a spiral binding like the Python Quick Start books I bought. Programming type books are much easier and better to use when they lay flat.
This would probably make the book more expensive to purchase, but would be well worth it.
The contents of the book are well laid out starting with simple basic topics and progressing through the more advanced ones. The chapters on Asynchronous JavaScript and JQuery were, IMHO, light in the amount of information provided. The book is designed/written to provide a "quick start" on JS, but I think that there could have been more details provided for these two topics.
All in all this book provides an adequate introduction to doing JS coding.
Any plans on doing an advanced Javascript book to cover topics like map and other advanced programming constructs?
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Reviewed in the United States on November 27, 2024
★★★★★ 5
Great Javascript resource for learning the basics!
Format: Kindle
This book was a great resource for helping me to learn Javascript. It walked me through step by step and provided me with tools to build some solid skills. I found it immensely helpful and I think you will too.
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Reviewed in the United States on October 15, 2025