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Ships within 48 hours · Estimated delivery Jul 4 - Jul 9
For Your Every Summer RSVP, with Code: SUMMER15
Description
American Automotive Design Trends / The Personal Luxury Car: Selling a LifestylePaperback: As the car market proliferated with many styles, makes and functions, one particular trend elevated the automobile above the mere transportation only, family hauling and or workhorse appliance. It was the Personal Luxury Car. Affordable cars could be crafted and massaged into status symbols for the masses while luxury cars could be similarly crafted into a rarer form of distinction. This new found prominence supposedly mitigated the chores
Paperback: As the car market proliferated with many styles, makes and functions, one particular trend elevated the automobile above the mere transportation-only, family-hauling and / or workhorse appliance. It was the ÒPersonal Luxury Car.Ó Affordable cars could be crafted and massaged into status symbols for the masses while luxury cars could be similarly crafted into a rarer form of distinction. This new found prominence supposedly mitigated the chores of daily driving and errand running through environmental isolation; all the while projecting the ownerÕs individuality and ego to the world.
From the author of ÒThose 80s CarsÓ, this book contains 600+ photographs with marketing quotes that led several generations of selling a lifestyle.
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