Loved : How to Rethink Marketing for Tech Products
SKU: 12119226541

Loved : How to Rethink Marketing for Tech Products

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Loved : How to Rethink Marketing for Tech ProductsMost tech companiesget marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between

Most tech companies�get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between "also-ran" products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product's story. Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision. Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing. With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you: the centrality of product marketing to any product's successthe key skills and actions required to do it wellthe four fundamentals of product marketing and how to apply themhow to hire, lead, and organize product marketinghow product marketers optimize crucial collaboration with other functionsone-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.

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SKU: 12119226541

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Rosebudd79
Cuba, US
★★★★★ 5
Is this the one for you? It was for me!
Color: Black, Color: Black
Okay so if you are like me and shop last minute before a major event then this is perfect. I went through pages and pages on here to find a bag that let's be honest here will only be used once and put away. So I decided on this one because of the style and color as it will go perfectly with my emerald green dress that I am wearing to my bestie's son's wedding literally next month. The size is perfect and the quality is on point. Yes the bag is a little stiff when opening for the first time but if you plan to use this constantly then it should be more pliable over time. This will hold what I intend to take with me which is just the basics so the functionality will be great and the fact that it travels well is another point for this evening bag. Big value for the money and easy to use. If you like it buy it, if not find one that suits your needs and style and budget. This is a keeper.
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Reviewed in the United States on August 3, 2025
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J P
Birmingham, US
★★★★★ 3
Beware of the smell
Color: Black
Starting with the likes about this product: 1. Beautiful design 2. Large enough for my cell phone 3. Most important it matched my HEEZ Women's Ballet Flats Shoes Now for the dislikes: 1. The chemical smell coming from the bag was soooo strong my eyes watered and my nose burned just a little. There is no way I could carry this purse with out that smell wafting through the air. IT WAS THAT STRONG. 2. The flap was a little stiff to bend, so closing was a little hard to get it in position. I'm sure if you opened and closed it a few time it would loosen up. Bottom line I only gave it a 3 star because of the smell and I am retuning it. Not sure if you air out the bag for a few days if the smell would go away but I didn't want to risk it.
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Reviewed in the United States on October 30, 2024
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Latoya
Dallas, US
★★★★★ 5
Beautiful
Color: Black
Absolutely beautiful. Matches my gown perfectly
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Reviewed in the United States on May 18, 2026
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JM
Birmingham, US
★★★★★ 5
Love it
I really like this handbag. The pebbled leather texture looks elegant and feels good quality. It is small but still fits my daily essentials like phone, wallet, and keys. The top handle gives a classy look, and the adjustable strap makes it easy to wear as a shoulder bag. The magnetic closure is convenient and easy to open and close. It looks stylish for both casual and dressy outfits. I am very happy with this bag.
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Reviewed in the United States on April 14, 2026
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D-Man
Louisville, US
★★★★★ 5
Love everything about it!
Color: Brown
Absolutely love this bag! It’s real Leather! It’s soft and slouchy. Has MANY inside pockets which like because I carry a little bit of everything. Has plenty of room without being overly huge. I’m using the crossbody strap to keep the weight off my shoulder and my hands free. This is a good handbag…and I am picky! This is the 4th bag (brand) I have gone thru this year alone. I’m gonna stick with this one (brand) til it wears out.
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Reviewed in the United States on December 11, 2025

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