Designing Brands. A collaborative approach to Creating Meaningful Identities

Designing Brands. A collaborative approach to Creating Meaningful IdentitiesExplains how to design an elegant and holistic visual identity for a contemporary brand. Designing Brands serves as a definitive guide for creating meaningful, elegant and timeless brand identities. Chapters on Discovery, Direction, Typography, Photography, Illustration, Design, Digital Physical provide an insightful step by step approach on how to develop the various visual elements that define a contemporary brand in various media, channels, and

Explains how to design an elegant and holistic visual identity for a contemporary brand. Designing Brands serves as a definitive guide for creating meaningful, elegant and timeless brand identities. Chapters on Discovery, Direction, Typography, Photography, Illustration, Design, Digital Physical provide an insightful step-by-step approach on how to develop the various visual elements that define a contemporary brand in various media, channels, and activations. Through the expert eyes of Mario Depicolzuane and a close-knit community of industry-leading designers, creative directors, and tastemakers, the book will explain how to develop a brand's world and to design with grace, rationality, thoughtfulness, and intuition.

MARIO DEPICOLZUANE is a Croatian-born art director, graphic designer, photographer, and publisher. He is the founder of Studio8585, a creative practice dedicated to producing engaging and impactful solutions through brand identity development, direction, and consulting.