INFLUENCE (New and Expanded Edition)
SKU: 37304443719

INFLUENCE (New and Expanded Edition)

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Description

INFLUENCE (New and Expanded Edition)Paperback 592 pages The foundational and wildly popular go to resource for influence and persuasiona renowned international bestseller, with over 5 million copies soldnow revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed New York Times bestseller, Robert Cialdinithe seminal expert in the fields of influence and persuasionexplains the psychology of why people say yes and how

Paperback - 592 pages

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The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed New York Times bestseller, Robert Cialdini—the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Robert Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.

You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.

Cialdini’s Principles of Persuasion:

  • Reciprocation
  • Commitment and Consistency
  • Social ProofÂ
  • LikingÂ
  • Authority
  • Scarcity
  • Unity, the newest principle for this edition

Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

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SKU: 37304443719

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Yolanda
San Leandro, US
★★★★★ 5
Great for sensitive skin and people who sweat in the face.
I absolutely love this product My daughter introduced me to it. My skin is very dry however, I sweat so much in my sinus area and my skin is very sensitive. Most products are too heavy when I put them on and they make me sweat more or I feel like I need to get a papertowel etc and wipe it off. None of that with this. It's light, it moisturizes my dry areas and it does not leave a greasy or heavy feeling. It dosent make me sweat at all. Best of all it only takes a little. I use about a dime size and that works great. I only need to use once a day. I recommend this product.
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Reviewed in the United States on June 6, 2024
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Eleanor McGuirk
Draper, US
★★★★★ 5
Great for oily, acne prone and sensitive skin.. thank god!!!
I have oily, acne prone, sensitive skin. So boy oh boy is it difficult to find a moisturizer or really any face product in general that works and is affordable. This is light yet deeply hydrating, does not make me greasy, make my skin sting or break me out. In fact my skin feels less textural and more hydrated looking. I wish it was a bigger bottle but I’m surprised as to how little I need to use since it spreads so easily. (Only need a dime sized or a bit smaller) Great for under eye too so no need for eye cream. Will order more!
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Reviewed in the United States on December 2, 2020
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Legosnlipgloss88
Lexington, US
★★★★★ 4
Great product, just not enough of it
Loved the product, kept my face looking healthy and smooth. It’s very lightweight which I appreciated. Didn’t notice a scent either which is also a plus. The only thing I was a little surprised by was the size. It was the size of one of those Clinique moisturizer samples they give you as a bonus when you buy a bunch of their makeup. I ran out pretty quickly even though I didn’t use excessive amounts and I don’t have a giant face. Other than that, I’d say this is a worthwhile addition to my skincare regimen.
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Reviewed in the United States on September 22, 2019
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Courtney
Cuba, US
★★★★★ 5
Love This Moisturizer!
I have been using Simple products for as long as I can remember. I love Simple products because they work really well for my dry sensitive skin. I've always used their Replenishing Rich Moisturizer, but I was developing some dry patches on my face that would not go away and I was looking for something more to help with that. When I saw that Simple had come out with the Water Boost Hydrating Gel Cream Face Moisturizer and saw that it was made for dry dehydrated skin I bought it right away. A few minutes after I applied it to my face I could really notice a difference! My skin felt soft and smooth, especially where the dry patches were, and it even looked better too! I've been using it now for about a week and a half and my dry patches have gone away! The only downfall is that it comes in a small tube. I wish they would come out with a bigger size, but other than that I absolutely love this moisturizer and would recommend it to anyone with dry/dehydrated/sensitive skin! I also use this product along with the Simple Water Boost Micellar Face wash, and at night I use the Simple Water Boost Skin Quench Sleeping Cream.
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Reviewed in the United States on May 17, 2020
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Blue
Birmingham, US
★★★★★ 5
LOVED IT!
LOVED IT! I’ve been using the Simple brand makeup wipes removers and they’re THE BEST I have tried especially since I have extremely sensitive skin. Even though this moisturizer is a bit(but just a tiny bit) greasy, I don’t mind because it’s REALLY moisturizing and it’s perfect for my combination skin. It’s a gel but it’s a bit watery. However, once you put some on your face your skin just drinks it in. You don’t need much of the product because just a small amount of product is needed. My face feels nice afterwards and soft. Bought 2 more for back ups. Also, yes it’s a small tube(which it’s perfect for traveling) but honestly a little bit goes a long way because you don’t need too much product since it’s a watery gel so I think the tube can last quite a bit! I love this brand and will look into trying some of their other products in the near future.
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Reviewed in the United States on April 30, 2020

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